讓世界看見中國(guó)力量：舒華體育亮相德國(guó)FIBO國(guó)際健身展

4月13-16日，2023年德國(guó)科隆健身健美及康體設(shè)施博覽會(huì)（以下簡(jiǎn)稱“FIBO 2023”）在德國(guó)科隆舉辦。作為中國(guó)奧委會(huì)官方健身器材供應(yīng)商，舒華體育繼贊助北京2022年冬奧會(huì)后，出席此次德國(guó)FIBO國(guó)際健身展，再一次亮相國(guó)際舞臺(tái)，讓世界看見中國(guó)力量。

From April 13th to 16th, the 2023 Cologne Fitness and Wellness Expo (hereinafter referred to as "FIBO 2023") was held in Cologne, Germany. As the official fitness equipment supplier of the Chinese Olympic Committee, after sponsoring the Beijing 2022 Winter Olympics, SHUA Sports participated in the FIBO International Fitness Exhibition in Germany and once again appeared on the international stage to let the world witness the strength of China.

FIBO，每年一屆，是目前世界上健身器材、健康產(chǎn)品類**的專業(yè)博覽會(huì)，今年吸引了來(lái)自49個(gè)國(guó)家的1019家展商參展，展覽面積達(dá)16萬(wàn)平方米。觀眾人數(shù)連續(xù)兩年超越15萬(wàn)，專業(yè)觀眾達(dá)8.3萬(wàn)。

FIBO Show is held annually, and it is currently the largest professional exposition of fitness equipment and health products in the world. This year, it attracted 1,019 exhibitors from 49 countries, with an exhibition area of 160,000 square meters. The number of viewers has exceeded 150,000 for two consecutive years, and the professional audience has reached 83,000.

高端商用、家用科技新品全球亮相獲好評(píng)

Exhibited brand new high-end Commercial,
Home-Use technology products are widely praised.

自2015年參展以來(lái)，舒華連續(xù)多年應(yīng)邀出席FIBO國(guó)際健身展，今年舒華展位面積更是高達(dá)250平方米，是歷年參展**的一次。本次FIBO展，舒華攜高端商用、家用等專業(yè)科技產(chǎn)品亮相，贏得全球?qū)I(yè)人士的關(guān)注和青睞。

SHUA has been invited and participating to attend the FIBO International Fitness Exhibition since 2015. In this year, the size of SHUA's booth is 250 square meters, which is the largest ever since participating the exhibition. At this FIBO show, SHUA presented high-end commercial and home-use professional technology products, which awarded the attention and favor of professionals from all over the world.

在產(chǎn)品方面，舒華秉承“產(chǎn)品智能化，運(yùn)動(dòng)娛樂化、運(yùn)動(dòng)科學(xué)化”發(fā)展思路，以用戶為中心，在產(chǎn)品上始終遵循“人體工學(xué)”設(shè)計(jì)理念，高標(biāo)準(zhǔn)對(duì)標(biāo)全球頂尖產(chǎn)品，匠心打造“精產(chǎn)品”。值得一提的是，舒華入駐北京冬奧村的多個(gè)同款精品機(jī)型也有在此次FIBO展亮相，主要有V10高端智能跑步機(jī)、V10健身車系列等商用產(chǎn)品，同時(shí)還有廣受歡迎的X5 PRO豪華智能跑步機(jī)、與中國(guó)環(huán)法騎行**人計(jì)成合作的B596動(dòng)感單車等家用產(chǎn)品。其中，V10跑步機(jī)作為高端商用代表機(jī)型，32寸高清觸摸屏，內(nèi)置西門子變頻器，沉浸式交互感受，極大提升科學(xué)運(yùn)動(dòng)體驗(yàn)，更是吸引了眾多健身愛好者參與體驗(yàn)。

In terms of products, SHUA adheres to the development idea of "Intelligent Products, Sports Entertainment, and Scientific Exercise", user-centered, and always follows the "ergonomic" design concept in products. It is worth mentioning that many of the same premium models that SHUA brought to the Beijing Winter Olympic Village also appeared at this FIBO Show. These products are mainly commercial products such as the S2 high-end smart treadmill and the S2 exercise bike series, as well as the popular home-use products such as the X5 luxury smart treadmill and the B596 spinning bike that resulted from the cooperation with the first person to ride the Tour de France in China. Among them, the S2 treadmill is a high-end commercial representative model, with a 32-inch high-definition touch screen, built-in Siemens inverter, and immersive interactive experience, which greatly enhances the scientific exercise experience and attracts many fitness enthusiasts to try it.
加快健身服務(wù)布局
打造1+1+1業(yè)務(wù)新模式
Expedite fitness service layout,
build 1+1+1 new business model.

作為科學(xué)運(yùn)動(dòng)服務(wù)商，舒華此次FIBO展不僅帶來(lái)了硬核健身產(chǎn)品、軟件，更展示了舒華健身服務(wù)。近兩年，舒華積極探索“1+1+1”業(yè)務(wù)新模式，依托專業(yè)的健身器材和科學(xué)運(yùn)動(dòng)方案，積極布局“專業(yè)級(jí)健身器械+高品質(zhì)健身服務(wù)+定制化上門私教”的全新體系，打造多場(chǎng)景健身服務(wù)空間，提供全場(chǎng)景、一站式健身服務(wù)。通過(guò)以公司的健身器材作為硬件支撐，以舒華運(yùn)動(dòng) APP 等作為軟件支持、以多品類的線上課程和專業(yè)的教練團(tuán)隊(duì)作為服務(wù)依托，為客戶呈現(xiàn)定制化、個(gè)性化的創(chuàng)新解決方案。

As a scientific sports service provider, SHUA not only displayed hard-core fitness products and software, but also SHUA's fitness services at the FIBO Show. In the past two years, SHUA has proactively explored the "1+1+1" new business model, relying on professional fitness equipment and scientific exercise programs, SHUA deploys "professional fitness equipment + high-quality fitness services + customized door-to-door personal coach". The new system creates a multi-scenario fitness service space and provides full-scenario and one-stop fitness services. With the company's fitness equipments as the hardware support, the SHUA Sports APP as the software support and a variety of online courses and professional coaching team as the service support, SHUA presents customized and personalized innovative solutions for customers.

提升品牌國(guó)際影響力

向世界展示中國(guó)力量

Enhance brand international influence,

and show the strength of China to the world.

創(chuàng)新發(fā)展27年，舒華深耕產(chǎn)品業(yè)務(wù)創(chuàng)新，去年更是升級(jí)為“科學(xué)運(yùn)動(dòng)服務(wù)商”，伴隨著北京冬奧會(huì)的成功舉辦，舒華作為北京2022年冬奧會(huì)和冬殘奧會(huì)官方健身器材供應(yīng)商，得到了來(lái)自全球冬奧健兒的高度認(rèn)可，進(jìn)一步提升了品牌知名度，并向世界展現(xiàn)了中國(guó)品牌力量。截止目前，舒華全球業(yè)務(wù)已覆蓋70多個(gè)國(guó)家和地區(qū)，建立了近千家線上線下銷售和服務(wù)一體化渠道，舒華品牌及背后蘊(yùn)藏的品質(zhì)和服務(wù)價(jià)值得到更多國(guó)際客戶的認(rèn)可。

With 27 years of innovation and development, SHUA has been deeply involved in product and business model innovation. Last year, it was upgraded to a "scientific fitness service provider". The equipment supplier has been highly recognized by Winter Olympic athletes from all over the world, further enhancing the brand awareness and showing the strength of Chinese brands to the world. So far, SHUA's global business has covered more than 70 countries and regions, and nearly a thousand online and offline sales and service integration channels have been established. The value behind SHUA Brand recognition, product quality and customer service have been recognized by a growing number of international customers.

與此同時(shí)，舒華攜手鄭州大學(xué)體育學(xué)院、中國(guó)體育科學(xué)學(xué)會(huì)運(yùn)動(dòng)醫(yī)學(xué)分會(huì)（CASM）、美國(guó)運(yùn)動(dòng)醫(yī)學(xué)學(xué)會(huì)（ACSM）等權(quán)威機(jī)構(gòu)進(jìn)行產(chǎn)品研發(fā)與推廣，不斷傳遞專業(yè)品質(zhì)與服務(wù)，塑造品牌專業(yè)價(jià)值。

Meanwhile, SHUA cooperates with many authoritative organizations like American College of Sports Medicine (ACSM), Zhengzhou University Physical Education College, Chinese Association of Sports Medicine (CASM), to develop and promote products to continuously deliver professional quality and services and shape brand value .

未來(lái)，舒華將進(jìn)一步推進(jìn)自主品牌國(guó)際化，加強(qiáng)與一帶一路沿線國(guó)家合作，在全球范圍內(nèi)形成歐洲、美洲、中東、東南亞等多個(gè)板塊國(guó)家布局，向世界展示中國(guó)品牌、中國(guó)智造，使舒華成為更多全球消費(fèi)者的選擇。

In the future, SHUA will further promote the internationalization of its own brands, strengthen the cooperation with countries along the Silk Road, and form a global layout in America, Europe, the Middle East, Southeast Asia and etc, by showing the world Chinese brands and Chinese smart manufacturing, which leads SHUA become the choice of more global customers.